CHAPTER 16: THE DEVIL'S WORKSHOP (the Seventh Basic Evil)

- In addition to the Six Basic Fears, there is another evil by which people suffer: SUSCEPTIBILITY TO NEGATIVE INFLUENCES.

- HOW TO PROTECT YOURSELF AGAINST NEGATIVE INFLUENCES: keep your mind closed against all people who depress or discourage you in any way.

- Deliberately seek the company of people who influence you to THINK AND ACT FOR YOURSELF. the most common weakness of all human beings is the habit of leaving their minds open to the negative influence of other people.

- Mind control is the result of self-discipline and habit. You either control your mind or it controls you. There is no hallway compromise. The most practical of all methods for controlling the mind is the habit of keeping it busy with a definite purpose, backed by a definite plan.

- "The first and best victory is to conquer self. To be conquered by self is, of all things, the most shameful and vile”.

- "Life is a checkerboard, and the player opposite you is TIME. You are playing against a partner who will not tolerate INDECISION!"

- The Master Key is intangible, but it is powerful! It is the privilege of creating, in your own mind, a BURNING DESIRE for a definite form of riches.

CHAPTER 15: FEAR: How to Outwit de Six Ghosts of Fear

- Three enemies which you shall have to clear out. These are INDECISION, DOUBT, and FEAR!

- Indecision crystallizes into DOUBT, the two blend and become FEAR!

- THE SIX BASIC FEARS:

• The fear of POVERTY } at the bottom of
• The fear of CRITICISM } most of one's
• The fear of ILL HEALTH } worries
• The fear of LOSS OF LOVE OF SOMEONE
• The fear of OLD AGE
• The fear of DEATH

- Fears are nothing more than states of mind. One's state of mind is subject to control and direction.

- THOUGHT IMPULSES BEGIN IMMEDIATELY TO TRANSLATE THEMSELVES INTO THEIR PHYSICAL EQUIVALENT, WHETHER THOSE THOUGHTS ARE VOLUNTARY OR INVOLUNTARY.

- Nature has endowed man with absolute control over but one thing, and that is THOUGHT.

- Fear of poverty is a state of mind, nothing else! This fear paralyzes the faculty of reason, destroys the faculty of imagination, kills off self-reliance, undermines enthusiasm, discourages initiative, leads to uncertainty of purpose, encourages procrastination, wipes out enthusiasm and makes self-control an impossibility.

- Your business in life is, presumably to achieve success. To be successful, you must find peace of mind, acquire the material needs of life, and above all, attain HAPPINESS. All of these evidences of success begin in the form of thought impulses.

CHAPTER 14: THE SIXTH SENSE: The Door to the Temple of Wisdom (the Thirteenth Step to Riches)

- This principle is the apex of the philosophy. It can be assimilated, understood, and applied ONLY by first mastering the other twelve principles.

- The SIXTH SENSE is that portion of the subconscious mind which has been referred to as the Creative Imagination. It has also been referred to as the "receiving set" through which ideas, plans, and thoughts flash into the mind.

- Understanding of the sixth sense comes only by meditation through mind development from within.

- My experience has taught me that the next best thing to being truly great, is to emulate the great, by feeling and action, as nearly as possible.

- Followed the habit of reshaping my own character, by trying to imitate the nine men whose lives and life-works had been most impressive to me.

- My purpose was to rebuild my own character so it would represent a composite of the characters of my imaginary counselors.

- Men have become what they are, because of their DOMINATING THOUGHTS AND DESIRES.

- Self-suggestion is a powerful factor in building character.

CHAPTER 13: THE BRAIN: a broadcasting and Receiving Station for Thought (the Twelfth step to Riches)

- Every human brain is both a broadcasting and receiving station for the vibration of thought.

- Every human brain is capable of picking up vibrations of thought which are being released by other brains.

- The Creative Imagination is the "receiving set" of the brain, which receives thoughts, released by the brains of others.

- When stimulated, or "stepped up" to a high rate of vibration, the mind becomes more receptive to the vibration of thought.

- The subconscious mind is the "sending station" of the brain, through which vibrations of thought are broadcast. The Creative Imagination is the "receiving set".

- The principle of autosuggestion, which is the medium by which you may put into operation your "broadcasting" station.

CHAPTER 12: THE SUBCONSCIOUS MIND: the Connecting Link (the Eleventh Step to Riches)

- THE SUBCONSCIOUS MIND consists of a field of consciousness, in which every impulse of thought that reaches the objective mind through any of the five senses, is classified and recorded, and from which thoughts may be recalled or withdrawn.

- You may VOLUNTARILY plant in your subconscious mind any plan, thought, or purpose which you desire to translate into its physical or monetary equivalent.

- Consider this in connection with the instructions given in the chapter on DESIRE,

- The thirteen principles are the stimuli with which you acquire the ability to reach, and to influence your subconscious mind.

- The subconscious mind may be voluntarily directed only through habit, under the directions given in the chapter on FAITH. You have not yet had time to master faith. Be patient. Be persistent.

- If you fail to plant DESIRES in your subconscious mind, it will feed upon the thoughts which reach it as the result of your neglect.

- Everything which man creates, BEGINS in the form of a thought impulse. Through the aid of the imagination, thought impulses may be assembled into plans.

- THE SEVEN MAJOR POSITIVE EMOTIONS

• The emotion of DESIRE
• The emotion of FAITH
• The emotion of LOVE
• The emotion of SEX
• The emotion of ENTHUSIASM
• The emotion of ROMANCE
• The emotion of HOPE

- THE SEVEN MAJOR NEGATIVE EMOTIONS (To be avoided)

• The emotion of FEAR
• The emotion of JEALOUSY
• The emotion of HATRED
• The emotion of REVENGE
• The emotion of GREED
• The emotion of SUPERSTITION
• The emotion of ANGER

- Positive and negative emotions cannot occupy the mind at the same time. One or the other must dominate. It is your responsibility to make sure that positive emotions constitute
the dominating influence of your mind. Here the law of HABIT will come to your aid.

- FAITH and FEAR make poor bedfellows. Where one is found, the other cannot exist.

CHAPTER 11: SEX TRANSMUTATION: The Mystery of Sex Transmutation (the Tenth Step to Riches)

- The emotion of sex has back of it the possibility of three constructive potentialities, they are:--

1. The perpetuation of mankind.
2. The maintenance of health, (as a therapeutic agency, it has no equal).
3. The transformation of mediocrity into genius through transmutation.

- It means the switching of the mind from thoughts of physical expression, to thoughts of some other nature.

- If it is not transmuted into some creative effort it will find a less worthy outlet.

- Men who have accumulated great fortunes and achieved outstanding recognition in literature, art, industry, architecture, and the professions, were motivated by the influence of a woman.

- The emotion of sex contains the secret of creative ability. Destroy the sex glands, whether in man or beast, and you have removed the major source of action.

- THE TEN MIND STIMULI:

1. The desire for sex expression
2. Love
3. A burning desire for fame, power, or financial gain, MONEY
4. Music
5. Friendship between either those of the same sex, or those of the opposite sex.
6. A Master Mind alliance based upon the harmony of two or more people who ally themselves for spiritual or temporal advancement
7. Mutual suffering, such as that experienced by people who are persecuted
8. Auto-suggestion
9. Fear
10. Narcotics and alcohol

- Majority of men lower themselves, through misunderstanding and misuse of this great force, to the status of the lower animals.

- The factor of personality known as "personal magnetism" is nothing more nor less than sex energy.

- People who lack sex energy will never become enthusiastic nor inspire others with enthusiasm, and enthusiasm is one of the most important requisites in salesmanship, no matter what one is selling.

- When the emotion of love begins to mix itself with the emotion of sex, the result is calmness of purpose, poise, accuracy of judgment, and balance.

- Love, Romance, and Sex are all emotions capable of driving men to heights of super achievement.

- Dismiss, also, the thought that love never comes but once.

- There should be no disappointment over love, and there would be none if people understood the difference between the emotions of love and sex.

- Love is, without question, life's greatest experience.

CHAPTER 10: POWER OF THE MASTER MIND: the Driving Force (the Ninth Step to Riches)

- POWER is essential for success in the accumulation of money. PLANS are inert and useless, without sufficient POWER to translate them into ACTION.

- POWER may be defined as "organized and intelligently directed KNOWLEDGE."

- POWER IS REQUIRED FOR THE ACCUMULATION OF MONEY! POWER IS NECESSARY FOR THE RETENTION OF MONEY AFTER IT HAS BEEN ACCUMULATED!

- Sources of knowledge:

• INFINITE INTELLIGENCE
• ACCUMULATED EXPERIENCE
• EXPERIMENT AND RESEARCH.

- Knowledge may be acquired from any of the foregoing sources. It may be converted into POWER by organizing it into definite PLANS and by expressing those plans in terms of ACTION.

- The "Master Mind" may be defined as: "Coordination of knowledge and effort, in a spirit of harmony, between two or more people, for the attainment of a definite purpose."

- The human mind is a form of energy, a part of it being spiritual in nature. When the minds of two people are coordinated in a SPIRIT OF HARMONY, the spiritual units of energy of each mind form an affinity, which constitutes the "psychic" phase of the Master Mind.

- Power, when successfully used in the pursuit of money must be mixed with FAITH. It must be mixed with DESIRE. It must be mixed with PERSISTENCE. It must be applied through a plan, and that plan must be set into ACTION.

- When a group of individual brains are coordinated and function in Harmony, the increased energy created through that alliance, becomes available to every individual brain in the group.

- Merely reading, and passing judgment on it, either one way or another, will in no way benefit you.

- Poverty needs no plan. It needs no one to aid it, because it is bold and ruthless. Riches are shy and timid. They have to be "attracted."

- ANYBODY can WISH for riches, and most people do, but only a few know that a definite plan, plus a BURNING DESIRE for wealth, are the only dependable means of accumulating wealth.

CHAPTER 9: PERSISTENCE: The sustained effort necessary to induce faith (the Eighth Step to Riches)

- The basis of persistence is the POWER OF WILL.

- The majority of people are ready to throw their aims and purposes overboard, and give up at the first sign of opposition or misfortune. A few carry on DESPITE all opposition, until they attain their goal. These few are the Fords, Carnegies, Rockefellers, and Edisons.

- The building of a fortune, generally, involves the application of the entire thirteen factors of this philosophy. They must be applied with PERSISTENCE.


- The starting point of all achievement is DESIRE. Weak desires bring weak results.

- If you find you are weak in PERSISTENCE, center your attention upon the instructions contained in the chapter on "Power"; surround yourself with a "MASTER MIND" group.

- To get RESULTS, you must apply all of the rules until their application becomes a fixed habit with you.

- Without PERSISTENCE, you will be defeated, even before you start. With PERSISTENCE you will win.

- If you select your "Master Mind" group with care, you will have in it, at least one person who will aid you in the development of PERSISTENCE.

- Persistence is a state of mind, therefore it can be cultivated. Like all states of mind, persistence is based upon definite causes, among them these:--

1. DEFINITENESS OF PURPOSE
2. DESIRE
3. SELF-RELIANCE
4. DEFINITENESS OF PLANS
5. ACCURATE KNOWLEDGE
6. CO-OPERATION
7. WILL-POWER
8. HABIT

take inventory of yourself, and determine in what particular, if any, you are lacking in this essential quality.

- SYMPTOMS OF LACK OF PERSISTENCE:

1. Failure to recognize and to clearly define exactly what one wants.
2. Procrastination, with or without cause. (Usually backed up with a formidable array of alibis and excuses).
3. Lack of interest in acquiring specialized knowledge.
4. Indecision, the habit of "passing the buck" on all occasions, instead of facing issues squarely. (Also backed by alibis).
5. The habit of relying upon alibis instead of creating definite plans for the solution of problems.
6. Self-satisfaction. There is but little remedy for this affliction, and no hope for those who suffer from it.
7. Indifference, usually reflected in one's readiness to compromise on all occasions, rather than meet opposition and fight it.
8. The habit of blaming others for one's mistakes, and accepting unfavorable circumstances as being unavoidable.
9. WEAKNESS OF DESIRE, due to neglect in the choice of MOTIVES that impel action.
10. Willingness, even eagerness, to quit at the first sign of defeat. (Based upon one or more of the 6 basic fears).
11. Lack of ORGANIZED PLANS, placed in writing where they may be analyzed.
12. The habit of neglecting to move on ideas, or to grasp opportunity when it presents itself.
13. WISHING instead of WILLING.
14. The habit of compromising with POVERTY instead of aiming at riches. General absence of ambition to be, to do, and to own.
15. Searching for all the short-cuts to riches, trying to GET without GIVING a fair equivalent, usually reflected in the habit of gambling, endeavoring to drive "sharp" bargains.
16. FEAR OF CRITICISM, failure to create plans and to put them into action, because of what other people will think, do, or say.

- Examine the first hundred people you meet, ask them what they want most in life, and ninety eight of them will not be able to tell you. If you press them for an answer, some will say— SECURITY, many will say— MONEY, a few will say— HAPPINESS, others will say— FAME AND POWER, and still others will say— SOCIAL RECOGNITION, EASE IN LIVING, ABILITY TO SING, DANCE, or WRITE, but none of them will be able to define these terms, or give the slightest indication of a PLAN by which they hope to attain these vaguely expressed wishes. Riches do not respond to wishes. They respond only to definite plans, backed by definite desires, through constant PERSISTENCE.

- HOW TO DEVELOP PERSISTENCE:

1. A DEFINITE PURPOSE BACKED BY BURNING DESIRE FOR ITS FULFILLMENT.
2. A DEFINITE PLAN, EXPRESSED IN CONTINUOUS ACTION.
3. A MIND CLOSED TIGHTLY AGAINST ALL NEGATIVE AND DISCOURAGING INFLUENCES, including negative suggestions of relatives, friends and acquaintances.
4. A FRIENDLY ALLIANCE WITH ONE OR MORE PERSONS WHO WILL ENCOURAGE ONE TO FOLLOW THROUGH WITH BOTH PLAN AND PURPOSE.

CHAPTER 8: DECISION: The Mastery Of Procrastination (the Seventh Step To Riches)

- LACK OF DECISION is near the head of the list of the 30 major causes of FAILURE.

- PROCRASTINATION, the opposite of DECISION, is a common enemy which practically every man must conquer.

- the habit of REACHING DECISIONS PROMPTLY, and of changing these decisions SLOWLY, if, and when they were changed. People who fail to accumulate money, without exception, have the habit of reaching decisions, IF AT ALL, very slowly, and of changing these decisions quickly and often.

- Take no one into your confidence, EXCEPT the members of your “Master Mind” group, and be very sure in your selection of this group, that you choose ONLY those who will be in COMPLETE SYMPATHY AND HARMONY WITH YOUR PURPOSE.

- You have a brain and mind of your own. USE IT, and reach your own decisions. If you need facts or information from other people, to enable you to reach decisions, as you probably will in many instances; acquire these facts or secure the information you need quietly, without disclosing your purpose.

- Keep in mind the fact that every person with whom you associate is, like yourself, seeking the opportunity to accumulate money. If you talk about your plans too freely, you may be surprised when you learn that some other person has beaten you to your goal by PUTTING INTO ACTION AHEAD OF YOU, the plans of which you talked unwisely.

- KEEP A CLOSED MOUTH AND OPEN EARS AND EYES.

- “TELL THE WORLD WHAT YOU INTEND TO DO, BUT FIRST SHOW IT.”

- The value of decisions depends upon the courage required to make them.

- Those who reach DECISIONS promptly and definitely,know what they want, and generally get it. The leaders in every walk of life DECIDE quickly, and firmly. That is the major reason why they are leaders. The world has the habit of making room for the man whose words and actions show that he knows where he is going.

- DEFINITENESS OF DECISION always requires courage, sometimes very great courage.

- These instructions will be of no value to you UNLESS YOU DEFINITELY DECIDE to organize them into a plan of action.

CHAPTER 7: ORGANIZED PLANNING: The Crystallization of Desire Into Power (the Sixth Step to Riches)

- How to build practical plans:

1. Ally yourself with a group of as many people as you may need for the creation, and carrying out of your plan, or plans for the accumulation of money making use of the “Master Mind” principle described in chapter 9.
2. Before forming your “Master Mind” alliance, decide what advantages, and benefits, you may offer the individual members of your group, in return for their cooperation.
3. Arrange to meet with the members of your “Master Mind” group at least twice a week.
4. Maintain PERFECT HARMONY between yourself and every member of your “Master Mind” group.

- No individual has sufficient experience, education, native ability, and knowledge to insure the accumulation of a great
fortune, without the cooperation of other people.

- You may originate your own plans, either in whole or in part, but SEE THAT THOSE PLANS ARE CHECKED, AND APPROVED BY THE MEMBERS OF YOUR “MASTER MIND” ALLIANCE.

- Temporary defeat should mean only one thing, the certain knowledge that there is something wrong with your plan.

- NO FOLLOWER OF THIS PHILOSOPHY CAN REASONABLY EXPECT TO ACCUMULATE A FORTUNE WITHOUT EXPERIENCING “TEMPORARY DEFEAT”.

- A QUITTER NEVER WINS AND A WINNER NEVER QUITS.

- When you begin to select members for your “Master Mind” group, endeavor to select those who do not take defeat seriously.

- There are two types of people in the world. One type is known as LEADERS, and the other as FOLLOWERS. Decide at the outset whether you intend to become a leader in your chosen calling, or remain a follower. The difference in compensation is vast. The follower cannot reasonably expect the compensation to which a leader is entitled .

- Most great leaders began in the capacity of followers. They became great leaders because they were INTELLIGENT
FOLLOWERS.

- An intelligent follower has many advantages, among them the OPPORTUNITY TO ACQUIRE KNOWLEDGE FROM HIS LEADER.

- THE MAJOR ATTRIBUTES OF LEADERSHIP:

1. UNWAVERING COURAGE. No follower wishes to be dominated by a leader who lacks self-confidence and courage.
2. SELF-CONTROL. The man who cannot control himself, can never control others.
3. A KEEN SENSE OF JUSTICE.
4. DEFINITENESS OF DECISION
5. DEFINITENESS OF PLANS.
6. THE HABIT OF DOING MORE THAN PAID FOR.
7. A PLEASING PERSONALITY.
8. SYMPATHY AND UNDERSTANDING.
9. MASTERY OF DETAIL.
10. WILLINGNESS TO ASSUME FULL RESPONSIBILITY.
11. COOPERATION.

- There are two forms of Leadership. The first, and by far the most effective, is LEADERSHIP BY CONSENT and LEADERSHIP BY FORCE.

- Leadership by Force cannot endure.

- The new brand of leadership: cooperation.

- THE 10 MAJOR CAUSES OF FAILURE IN LEADERSHIP.

- The future relationship between employers and their employees will be more in the nature of a partnership consisting of:
a. The employer
b. The employee
c. The public they serve

- Capital consists not of money alone, but more particularly of highly organised, intelligent groups of people who plan ways and means of using money efficiently for the good of the public, and profitably for themselves.

- Capitalistic society guarentees every person the opportunity to provide useful service and to collect riches in proportion to the value of the service. It does not, and cannot promise something for nothing.

CHAPTER 6: IMAGINATION: The Workshop of the Mind (the Fifth Step To Riches)

- The DESIRE, is given shape, form, and ACTION through the aid of the imaginative faculty of the mind.

- Man can create anything which he can imagine.

- MAN’S ONLY LIMITATION, within reason, LIES IN HIS DEVELOPMENT AND USE OF HIS IMAGINATION.

- Desire is only a thought, an impulse. It is nebulous and ephemeral. It is abstract, and of no value, until it has been transformed into its physical counterpart.

- Put your plan to writing, if you have not already done so. The moment you complete this, you will have DEFINITELY given concrete form to the intangible DESIRE.

- The moment you reduce the statement of your desire, and a plan for its realization, to writing, you have actually TAKEN THE FIRST of a series of steps, which will enable you to convert the thought into its physical counterpart.

- Ideas are the beginning points of all fortunes. Ideas are products of the imagination.

- Thoughts are things, and their scope of operation is the world, itself.

- DEFINITENESS OF PURPOSE is the starting point from which one must begin.

- Definiteness of purpose takes on animation, life, and power when backed by a BURNING DESIRE to translate that purpose into its material equivalent.

- IDEAS CAN BE TRANSMUTED INTO CASH THROUGH THE POWER OF DEFINITE PURPOSE, PLUS DEFINITE PLANS.

- There is no standard price on ideas. The creator of ideas makes his own price, and, if he is smart, gets it.

CHAPTER 5: SPECIALIZED KNOWLEDGE:Personal Experiences or Observations (the Fourth Step to Riches)

- General knowledge, no matter how great in quantity or variety it may be, is of but little use in the accumulation of
money

- KNOWLEDGE will not attract money, unless it is organized, and intelligently directed, through practical PLANS OF ACTION, to the DEFINITE END of accumulation of money.

- Knowledge is only potential power.

- Before you can be sure of your ability to transmute DESIRE into its monetary equivalent, you will require SPECIALIZED KNOWLEDGE of the service, merchandise, or profession which you intend to offer in return for fortune.

- You may bridge your weakness through the aid of your “Master Mind” group.

- The accumulation of great fortunes calls for POWER, and power is acquired through highly organized and intelligently
directed specialized knowledge, but that knowledge does not, necessarily, have to be in the possession of the man who accumulates the fortune.

- First of all, decide the sort of specialized knowledge you require, and the purpose for which it is needed.

- As knowledge is acquired it must be organized and put intouse, for a definite purpose, through practical plans. Knowledge has no value except that which can be gained from its application toward some worthy end.

- Successful men, in all callings, never stop acquiring specialized knowledge related to their major purpose, business, or
profession.

- The HABIT of looking around, of observing how others get ahead, of seeing OPPORTUNITY, and of embracing it without hesitation.

- Both success and failure are largely the results of HABIT!

- The IDEA is capable of yielding an income far greater than that of the “average” doctor, lawyer, or engineer whose education required several years in college.

- The IDEA is the main thing. Specialized knowledge may be found just around the corner.

CHAPTER 4: AUTO-SUGGESTION: The Medium for Influencing the Subconscious Mind (The Third Step to Riches)

- Nature has so built man that he has ABSOLUTE CONTROL over the material which reaches his subconscious mind, through his five senses.

- In the great majority of instances, he does NOT exercise it, which explains why so many people go through life in poverty.

- The mere reading of the words is of NO CONSEQUENCE—UNLESS you mix emotion, or feeling with your words.

- The price of ability to influence your subconscious mind is everlasting PERSISTENCE in applying the principles described here.

- DO NOT WAIT for a definite plan, through which you intend to exchange services or merchandise in return for the money you are visualizing, but begin at once to see yourself in possession of the money, DEMANDING and EXPECTING meanwhile, that your subconscious mind will hand over the plan, or plans you need.

- When visualizing the money you intend to accumulate, (with closed eyes), see yourself rendering the service, or delivering the merchandise you intend to give in return for this money.

- Place a written copy of your statement (chapter 2)where you can see it night and morning, and read it just before retiring, and upon arising until it has been memorized.

- The instructions contained in this chapter must be understood and APPLIED WITH PERSISTENCE, if you succeed in transmuting desire into money.

CHAPTER 3: FAITH: Visualising and Believing in the Attainment of Desire. (The second Step to Riches).

- FAITH is the head chemist of the mind.

- FAITH is a state of mind which may be induced, or created, by affirmation or repeated instructions to the subconscious mind, through the principle of auto-suggestion.

- By following the instructions laid down in the chapters on auto-suggestion, and the subconscious mind, as summarized in the chapter on autosuggestion, you may CONVINCE the subconscious mind that you believe you will receive that for which you ask.

- Any impulse of thought which is repeatedly passed on to the subconscious mind is, finally, accepted and acted upon by the subconscious mind.

- ALL THOUGHTS WHICH HAVE BEEN EMOTIONALIZED, (given feeling) AND MIXED WITH FAITH, begin immediately to translate themselves into their physical equivalent or counterpart.

- Conduct yourself just as you would, if you were ALREADY IN POSSESSION OF THE MATERIAL THING WHICH YOU ARE DEMANDING, when you call upon your subconscious mind.

- That one comes, finally, to BELIEVE whatever one repeats to one’s self, whether the statement be true or false.

- Every man is what he is, because of the DOMINATING THOUGHTS which he permits to occupy his mind.

- Any idea, plan, or purpose may be placed in the mind through repetition of thought.

- SELF-CONFIDENCE FORMULA:

1. I know that I have the ability to achieve the object of my Definite Purpose in life, therefore, I DEMAND of myself
   persistent, continuous action toward its attainment, and I here and now promise to render such action
2. I realize the dominating thoughts of my mind will eventually reproduce themselves in outward, physical action,
   and gradually transform themselves into physical reality, therefore, I will concentrate my thoughts for thirty minutes daily, upon the task of thinking of the person I intend to become, thereby creating in my mind a clear mental picture of that person.
3. I know through the principle of auto-suggestion, any desire that I persistently hold in my mind will eventually seek expression through some practical means of attaining the object back of it, therefore, I will devote ten minutes daily to demanding of myself the development of SELF-CONFIDENCE.
4. I have clearly written down a description of my DEFINITE CHIEF AIM in life, and I will never stop trying, until I shall have developed sufficient self-confidence for its attainment.
5. I fully realize that no wealth or position can long endure, unless built upon truth and justice, therefore, I will engage in no transaction which does not benefit all whom it affects. I will eliminate hatred, envy, jealousy, selfishness, and cynicism, by developing love for all humanity, because I know that a negative attitude toward others can never bring me success

Chapter 2: DESIRE: The Starting Point of All Achievement (the First Step to Riches).

- Every person who wins in any undertaking must be willing to burn his ships and cut all sources of retreat. Only by so doing can one be sure of maintaining that state of mind known as a BURNING DESIRE TO WIN, essential to success.

- The power of that state of mind called burning desire is the difference that distinguishes practically all who succeed from those who fail.

-But desiring riches with a state of mind that becomes an obsession, then planning definite ways and means to acquire riches, and backing those plans with persistence which does not recognize failure, will bring riches.

- The method by which DESIRE for riches can be transmuted nto its financial equivalent, consists of six definite, practical steps:

1. Fix in your mind the exact amount of money you desire.
2. Determine exactly what you intend to give in return for the money you desire.
3. Establish a definite date when you intend to possess the money you desire.
4. Create a definite plan for carrying out your desire, and begin at once, whether you are ready or not, to put this plan into action.
5. Write out a clear, concise statement of the amount of money you intend to acquire, name the time limit for its acquisition, state what you intend to give in return for the money, and describe clearly the plan through which you intend to accumulate it.
6. Read your written statement aloud, twice daily, once just before retiring at night, and once after arising in the morning.

- If you truly DESIRE money so keenly that your desire is an obsession, you will have no difficulty in convincing yourself that you will acquire it. The object is to want money, and to become so determined to have it that you CONVINCE yourself you will have it.

- This steps are not only the steps essential for the accumulation of money, but necessary for the attainment of any definite goal.

- Accumulation of money cannot be left to chance, good fortune, and luck.

- DEFINITENESS OF PURPOSE: the knowledge of what one wants, and a burning DESIRE to possess it.

- The practical dreamers have always been, and always will be the pattern-makers of civilization.

- Dreams are not born of indifference, laziness, or lack of ambition.

- All who succeed in life get off to a bad start, and pass through many heartbreaking struggles before they “arrive” .

- There is a difference between WISHING for a thing and being READY to receive it. No one is ready for a thing, until he believes he can acquire it. The state of mind must be BELIEF, not mere hope or wish. Open-mindedness is essential for belief.

- The first step to achieving success is to firmly believe that you are an excellent person who deserves success.

- Exercise to help you create your image of excellence and begin to stablish an atmosphere of success in your life:

1. Imagine yourself successful.
2. Reflect on your past successes.
3. Set definite goals.
4. Respond positively to life.

- Adversity brings with it the seed of an equivalent advantage.

- Our only limitations are those we set up in our own minds.

- Nothing is impossible to the person who backs DESIRE with enduring FAITH.

Chapter 1: The power of thought.

-When one is truly ready for a thing, it puts in its appareance.

-What a different story people would have to tell if only they would adopt a definite purpose, and stand by that purpose until it had time to become an all-consumig obsession!

-Failure is a trickster with a keen sense of irony and cunning. It takes great delight in tripping one up when succes is almost within reach.

-When you begin to think and grow rich, you will observe that riches begin with a state of mind, with defiteness of purpose, with little or no hard work.

- One of the main weaknesses of mankind is the average person’s familiarity with the word ‘impossible’.

- You are ‘The Master of your Fate, the Captain of your Soul’, because you have the power to control your thoughts.

- Our brains become magnetised with the dominating thoughts we hold in our minds.

- We must become ‘money conscious’ until the desire for riches drives us to create definite plans for acquiring it.